Máster en Gestión Deportiva y Habilidades Jurídicas ISDE – FC Barcelona - ISDE Law Business School

Proporcionar a los estudiantes una visión completamente amplia que profundice en todas las materias y conocerlas de manera directa de la mano de grandes profesionales calificados de dicho sector deportivo.
Brindar a los alumnos los conocimientos y habilidades necesarias para desempeñarse en un excelente gestor deportivo con la ayuda de fundamentos sólidos y jurídicos por medio de una visión completamente internacional.

Ampliar los conocimientos de toda aquella persona que desee especializarse en dicho sector.
Generar una serie de conocimientos y herramientas necesarias para el óptimo desarrollo de cada uno de los estudiantes dentro del curso logrando así obtener éxito en su entorno laboral.

Certificado de asistencia

ORGANIZATION OF SPORTS 

The structure and organization of sport (IOC, Sport Accord, International sports federations –FIFA-, national federations, professional leagues, sports entities, US system v. European system, athlete unions) 

GENERAL MANAGEMENT OF SPORTS ENTITIES 

Strategic planning: Javier Sobrino 

Organization and management 

Risk management 

Human resources 

Leadership in sports 

Change and transitional management in sports 

Management of sports facilities 

Motivation in the frame of the structural organization 

MARKETING, SPONSORSHIP AND COMMUNICATION IN SPORTS 

General concepts of marketing. Scope. Strategies. Markets 

Sports marketing. Definition. The industry. The Athletes. Sports entities. 

Brand management. Image rights 

Asset listing, commercial valuation & market research 

Kit suppliers 

Media rights (TV, radio, internet). 

Marketing plan. Marketing agencies 

Sports facilities. Stadia and services 

Sponsorship 

Communication in sport 

Ambush marketing 

FINANCE IN SPORTS 

Finance Direction of clubs 

Accounting 

Financial analysis 

Income management / Asset management of clubs 

Image rights 

Corporate finance of clubs 

LAW IN SPORTS 

Focus in Football Regulations: contracts, transfers, etc. 

Dispute resolution mechanisms (FIFA, TAS, BAT) 

Disciplinary and ethics in sports 

Club’s Licensing and Financial Fair play 

Intermediation: player, coach, and club representation 

Integrity and doping 

Intellectual Property 

DIGITAL TRANSFORMATION IN SPORTS 

e-Sports 

Data Analysis 

Business Intelligence 

Digital content and fan engagement v. monetization 

ORGANIZATIONS OF COMPETITIONS AND EVENTS 

Organizing a sports event. Planning and task control 

Finances and management of a sports event. Budget control. Income and expenses 

Human resources. Teamwork. Leadership. Volunteers management. 

Key areas in a sports event: logistics and suppliers. Ceremonies and protocol. Marketing and sponsorship. Image, communication, and press. Security and access controls 

Legal Aspects of Sports Activity and Events 

CORPORATE SOCIAL RESPONSIBILITY 

Sustainability and External Relations: 

Labour Regulations 

General principles and employment relationships in football 

corporate foundations, the soul of companies

SPORTS GOVERNANCE & SOCIAL IMPACT OF SPORTS 

Liability in Sports 

Governance in Sport 

Diplomacy in Sport

STRATEGY & INNOVATION IN SPORTS 

Innovation in Sports 

New revenue streams 

Global Expansion 

International Affairs 

Compliance in Sports 

Sports & entertainment